👋 Hey, I’m Ruggero. Welcome to The Sales Code.

This is where I unpack the psychology, technology, and tactics behind ethical persuasion—and show you how to sell without sounding like a sales rep.

After two decades in the game (most recently as CMO of a Nasdaq-listed company), I’ve learned one thing:

The best sellers aren’t the loudest. They’re the ones who understand behavior better than anyone else.

That’s what we decode here.

What you'll get

Every weekday, I drop a 3–5 minute read straight to your inbox. Expect:

• Stories from the field (the deals I won, and the ones that wrecked me)

• Playbooks for selling smarter in a tech-first world

• Tools that actually save time and build trust

• Timeless persuasion strategies—modernized for now

Whether you're a founder, closer, operator, or just someone who wants to sell with soul, this is for you.

Why subscribe?

Because the old playbook is broken.
Cold emails, generic decks, LinkedIn spam—they don’t cut it anymore.

Buyers are savvier. Tech is faster. Trust is rare.

So let’s rebuild the code—together.

🔒 No fluff. No theory. Just signal.
💡 Always actionable. Always human.

The Sales Code is free to start. If you love it, go deeper with the premium plan.
But first—subscribe, read a post or two, and see if it clicks.

Glad you’re here.

— Ruggero